In terms of oculus app content, we’re all familiar with the Oculus storefront and its strict curation. This is how we ensure the quality of games and apps top-notch, and keep low-quality content from getting through. This makes it difficult for independent developers to create their VR content on Oculus.
Oculus introduced the “App Lab” as a solution to this issue. It allows independent developers to publish their VR content in an official place without needing to undergo the rigorous selection process of the Oculus Storefront. The App Lab is similar to the traditional Oculus storefront in that you can browse and install apps in the same manner you would on a traditional virtual storefront, but it’s not as carefully curated.
If your app is successful in the App Lab it may be promoted to the Oculus Storefront and will get more visibility and reach a wider audience. However, this isn’t based solely on the number of downloads but also on things like retention metrics and long-term profitability, the development team, etc.
App Lab is an excellent opportunity to get a glimpse of the full spectrum of Oculus Quest applications. There are a variety of exciting games and experiences to play, including popular non-games like Tilt Brush which turns your headset into a virtual art studio. Quill Theater is a cool VR media application that displays amazing animations and films created by the community.